On a YouTube channel I watch, the person who made a video mispronounced the word “Hitachi”.  He pronounced it “Hai-TA-chi”.  I posted a helpful comment telling him the correct way to pronounce it.

Someone “took me to task” for correcting his pronunciation, with the rationalization “we aren’t Japanese”.  Of course, he devolved to calling me stupid in a roundabout way, so I ended the chat  But I’m going to explore that here.

He’s right about one fact:  we aren’t Japanese.  But that’s not important.  I think there are circumstances where it is okay to take a word from another language and change its pronunciation.  Say, for example, that the word contains a sound that does not exist in the “loanee” language.  Then it’s perfectly reasonable to alter the word so that it is easier to pronounce.  That is even more true if the meaning of the word changes significantly.

But there are some circumstances where I think that is not appropriate.  Specifically, proper names.  If you are going to say someone’s name, I think you should make an effort to pronounce it correctly.  Of course, the problem of the sound not existing is still extant, but otherwise, one should at least make an effort.  Because one’s name is one’s name, and it’s a sign of respect to pronounce it properly.

So, I think the commenter (setting aside their thinly veiled attempts at insults) was incorrect.  It’s pronounced “hee-ta-chi”, should be pronounced that way, and those who do not should be gently corrected.

This is why when I say, for example, “Takahashi Minami”, I first of all always say it with the given name first, and I always try to pronounce it the way a native speaker would (as close as I can get, anyway).  It’s just a matter of respect.  I’ll even add “san” when appropriate.  It is, to me, rather jarring when I read articles that try to “westernize” Japanese names.  It never feels right to me.

I will also attempt to say “kawaii” correctly, even if I’m using it as an English loanword (which it is now!).  It is not pronounced like “Hawaii”.  But I will not say the Japanese pronunciation of “typhoon” (taifu) because it is not only a loanword but has been significantly altered to the point where “typhoon” is actually an English word, and that is its correct pronunciation.

Apparently, some people believe that it is never appropriate to correct one’s pronunciation.

They can then ignore me.

I will not stop because they don’t like it.

So there.

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